Best Casino Online is a free, advertising-supported site. Here's exactly how we're compensated, which links on this site are affiliate links, and how we keep our ratings independent of any commercial relationship.
We earn a commission from casino operators when a reader clicks through from this site, signs up, and plays - a standard revenue-share affiliate model used across the comparison-site industry. This costs you nothing extra: you pay the same at the casino whether you arrive via our link or by typing the address in yourself.
Any "Visit Casino," "Play Now," or "Play at [Casino]" button on this site is an affiliate link, including those in our casino reviews, top lists, country and state/province pages, and slot and game guides. Links to informational content - other pages on this site, regulators, helplines, or third-party sources we cite - are not affiliate links and earn us nothing.
Every casino on this site, including the ones we have a commercial relationship with, is scored against the same five-factor model described on our About page: licensing and reputation, game selection, customer support, payout speed, and overall player experience. We don't offer paid placements, sponsored rankings, or the option to buy a better position on any list. A casino that pays us a higher commission rate is not scored any more favourably than one that pays less, and we've turned down and delisted operators that stopped meeting our standards regardless of the revenue involved.
We don't list every casino that would pay us to be featured. Keeping the list focused on operators we're comfortable ranking highly is what makes the comparison useful in the first place - see our Partner With Us page if you're an affiliate manager wondering how a casino gets added.
If you think a commercial relationship has influenced something on this site, or you've spotted an inconsistency, tell us - we take that seriously and will investigate.